Nike She Runs

IE Agency is one of Nike Australia's prestigious partners.
They designed and deployed the digital experience for the Nike She Runs 10k event in Sydney.
- The Mobile Web App was an information tool and a social platform, both before, during and after the race.
- The Social Cube displayed in real time content from the Web App and social networks as Twitter and Facebook.
This event records 160k likes on Facebook and 350k tweets.